Celebrity Branding Partnerships – Making the Best Choices and Maximizing the Potential
Dr. Susan Fournier, Dean of Boston University’s Questrom School of Business, provides insights on the benefits and risks of tying your brand to a celebrity.
3 Steps to Perfecting Your Brand Strategy | Interview with Julia Yager
As a seasoned CMO you’ve likely consulted Kotler’s Marketing Management textbook, AdWeek publications and American Marketing Association webinars. These resources are chock full of brand theories and implementation roadmaps. They are great for nailing marketing basics like customer profiling, conversion tracking and social media optimization.
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