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Study: Pluralytics Values Language Chosen 33% More Often by Consumers.

Recently, as part of our ongoing efficacy testing, we saw once again the power of values to predict and improve language appeal.

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The Joy of Glass Chewing

As a first-time founder, I have developed a certain appreciation for Elon Musk’s often quoted and paraphrased admonition of what it is like to manage a startup: “Running a start-up is like chewing glass and staring into the abyss. After a while, you stop staring, but the glass chewing never ends.”

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It’s All in a Word. Language Science to Help Brands Land with Gen Z

Attracting and appealing to Generation Z is top of mind for brands right now. Born between 1996 and 2010, Gen Z comprises 27% of the US population and with $360 billion in estimated disposable income, their spending power only gets stronger each year.

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The #1 Problem Keeping Marketers Up At Night

Marketing isn’t guesswork. Marketers don’t sit around waiting for the next revolutionary idea to seamlessly cross their minds and hope it lands.

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PRWeek: Enter the robots

This is the kind of label, or warning, that may soon be a consideration for professional communicators of all stripes, from journalists to publicists and marketing content creators.

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Market to Gen Z based on their values

Gen Z cares about brands’ values — and easily spots brands that aren't genuine. The right language intelligence makes every word count in Marketing content.

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Corporate speak is bad for business

Corporate speak is everywhere, but it stifles employee engagement. Don’t let your words get in the way — be authentic in word choice and see results.

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The Words We Choose

An analysis of how large companies communicated to employees about the controversial decision to overturn Roe v. Wade.

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Celebrity Branding Partnerships – Making the Best Choices and Maximizing the Potential

Dr. Susan Fournier, Dean of Boston University’s Questrom School of Business, provides insights on the benefits and risks of tying your brand to a celebrity.

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3 Steps to Perfecting Your Brand Strategy | Interview with Julia Yager

As a seasoned CMO you’ve likely consulted Kotler’s Marketing Management textbook, AdWeek publications and American Marketing Association webinars. These resources are chock full of brand theories and implementation roadmaps. They are great for nailing marketing basics like customer profiling, conversion tracking and social media optimization.

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