As a first-time founder, I have developed a certain appreciation for Elon Musk’s often quoted and paraphrased admonition of what it is like to manage a startup: “Running a start-up is like chewing glass and staring into the abyss. After a while, you stop staring, but the glass chewing never ends.”
It’s All in a Word. Language Science to Help Brands Land with Gen Z
Attracting and appealing to Generation Z is top of mind for brands right now. Born between 1996 and 2010, Gen Z comprises 27% of the US population and with $360 billion in estimated disposable income, their spending power only gets stronger each year.
This is the kind of label, or warning, that may soon be a consideration for professional communicators of all stripes, from journalists to publicists and marketing content creators.
Gen Z cares about brands’ values — and easily spots brands that aren't genuine. The right language intelligence makes every word count in Marketing content.
Celebrity Branding Partnerships – Making the Best Choices and Maximizing the Potential
Dr. Susan Fournier, Dean of Boston University’s Questrom School of Business, provides insights on the benefits and risks of tying your brand to a celebrity.
3 Steps to Perfecting Your Brand Strategy | Interview with Julia Yager
As a seasoned CMO you’ve likely consulted Kotler’s Marketing Management textbook, AdWeek publications and American Marketing Association webinars. These resources are chock full of brand theories and implementation roadmaps. They are great for nailing marketing basics like customer profiling, conversion tracking and social media optimization.
