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Pluralytics powers values-driven communications.

Speak in your brand voice.

Every platform, every time.

Replace guesswork with science.

Improve messaging with AI.

Values drive decisions.

50%+ of consumers demand it.

Write relevant copy.

Close the gap between personas and messaging.

Increase content ROI.

140%+ improvement in CTR.

Leading brands work with Pluralytics to align their purpose and brand values with their customer values.
Pluralytics can help identify and suggest less divisive or more optimal language
Fortune, May 2020
Uses artificial intelligence (AI) to scan websites, social media posts and marketing scripts to determine how well companies are appealing to their customers.
Star Tribune, Sept 2021
Easy to use and love having immediate score results.
Customer Insights Manager, Marketing
Results speak for themselves.
Group SVP, Marketing

What We Know

Almost every word conveys values.

Your customers are expressing their values with their wallets and it’s hard to keep up in your communications.

This isn’t about one time conversion, it’s about relationships, consistency and many conversions over time.

From strategic brand positioning to ensuring your daily marketing and communications connect every time, we use science to close the gap between your language and your audience to increase performance.

What We Do

Our AI-powered SaaS platform reads any piece of content, tells you who it appeals to and why, and then suggests words and phrases to improve engagement with your target audience while remaining authentic to your brand voice.

We are the only values-language content intelligence solution for all platforms: web, social, email, content marketing, direct mail, focus group transcripts and personas.

Who We Are

We are passionate about fostering more meaningful, inclusive communications at unprecedented scale. Pluralytics was co-founded by Alisa Miller, former CEO of Public Radio International (PRI), which provides programming for more than 850 radio stations; Rick Byrne, who served as PRI’s SVP of Strategy and Business Development and held high-profile marketing and communications roles in tech and media; and Morteza Nia, Ph.D., who has held leadership roles in Fortune 500 companies and tech startups. The company has closed seed financing led by Ecliptic Capital based in Austin, Texas, and was selected to participate in the Creative Destruction Lab (CDL) seed program, which focuses on “massively scalable, seed-stage, science-and-technology-based companies.”

Unlock the potential of your words

Let us help you build deep connections, understand language with scientific precision and hit the mark in every communication.