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9B7561DC-B138-44C7-A8A2-C231325E81ED

AI precision content intelligence platform to drive marketing ROI.

BEHAVIORAL SCIENCE
CONSUMER INSIGHTS
ARTIFICIAL INTELLIGENCE

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Increase messaging performance.

In A/B Panel Testing Pluralytics AI appeal-boosted messaging was chosen 33% more often by consumers targeted by demos.

Uncover content patterns that drive performance.

Language, imagery and video analysis matched with KPIs.

See patterns across streams of content.

Dashboards to analyze digital ads over time to see what content signals driving performance.

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Customer Insights Manager, Marketing
What We Know

Messaging Intelligence

Pluralytics provides powerful insights on language, imagery, and video to predict how likely messaging is to connect with people’s underlying values. With our ValuesFinder™ software, we can analyze creative for audience affinity and connect your audience research with media strategy to drive content performance up 30%.

Why Values?

Values are the core psychological drivers that influence how people think, feel, and behave. Values fuel decisions. Decisions drive behavior.

When you know what truly motivates your customers, your marketing becomes more precise, more powerful, and more profitable.

What We do
What We Know

Who We Are

Pluralytics is the content analysis platform of Aletheia (www.aletheia.com), the leading values intelligence company in the U.S.

Aletheia’s behavioral science expertise helps clients:

    • Predict Consumer Decision-Making
    • Forge Deeper Connections to Audiences
    • Inform Strategic Marketing, Media, & Creative
  • Enhance Media and Messaging Performance
Who We Are

Using the behavioral science of values to drive messaging performance.

That’s the power of Pluralytics.

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