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Study: Pluralytics Values Language Chosen 33% More Often by Consumers.

June 2023



Recently, as part of our ongoing efficacy testing, we saw once again the power of values to predict and improve language appeal. Using Momentive’s survey platform, we clustered consumer targets into Pluralytics’ five proprietary values personas, which represent the US population, and delivered a split test with control messaging and a values-driven rewrite to measure affinity. We used our unique methodology, which produces an index score to calculate potential language appeal, and tested the messages with panels that represented each values target segment.

Using publicly available marketing messages from New York Life, Charles Schwab and Unilever, we employed our system, which will work with any LLM, to automatically rewrite versions so they scored high for appeal to each values segment. We have been using language analysts to rewrite copy using an internal suggestion algorithm for our customers since we launched, but this was our first test with copy that was auto-generated and leveled-up to over-index for each target segment – our differentiator.

What did we find? Pluralytics AI appeal-boosted language was chosen 33% more often by targeted consumers. This result is consistent with our previous testing with our human-in-the loop service and with what our customers tell us is a key benefit of our ValuesFinder SaaS platform: deeper engagement. Target audiences preferred our values optimizations 2.5 to 1 over the controls.

High performing instant rewrites create blue sky possibilities for our future, which we are currently exploring and building. Up next? Instant values language translation at scale delivered through APIs and plug-ins to power and improve language anywhere it exists, using any LLM.

For tech platforms that help organizations manage content – think digital asset management, document management software, social media management – we believe we have a solution that provides high value for companies seeking to accelerate their AI/NLG product roadmap and avoid falling behind.




Want to accelerate your AI roadmap with language analysis and rewrites that perform? Contact Rick Byrne at rbyrne@pluralytics.com to be considered for Pluralytics’ closed beta for APIs and developer tools.

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