New Microsoft Add-In empowers communicators to analyze and optimize language for target audiences instantly to increase engagement by 30%
January 11, 2024 – Minneapolis – Pluralytics, a patented generative AI writing solution used by enterprises, small and medium businesses (SMBs) and others to write language that resonates with audience values, today announced its Microsoft Add-In that empowers Microsoft Word users to predict how well their content will engage audiences and how to analyze and write content that deepens audience engagement.
“Consider an obvious problem of how a company with thousands of employees can ensure their external communications are consistent with the company’s brand values and target audiences. When language is off-target or off-brand because writers or LLMs alone can’t predict audience connection, it’s left to chance which can quickly erode brand equity and customer lifetime value,” said Alisa Miller, CEO of Pluralytics. “With our Microsoft Add-In, writers everywhere will have our enterprise generative AI features available at their fingertips to get instant value from our advanced language science, securely applied to their content.”
Professionals at Fortune 100 enterprises are getting results with Pluralytics. Marketers, human resource managers, and other knowledge workers rely on Pluralytics to reduce the guess work in choosing the best messaging to appeal to different audiences. With GenAI capable of writing vast amounts of content, Pluralytics saves time by helping communicators know what is likely to align with their brand and target audiences. With Pluralytics, organizations scale content success, reduce content waste, and mitigate the risks of off-brand content and other issues often present in LLM writing.
“We are dedicated to meeting our growing user base of marketers and communicators where they spend most of their time – writing — to put the power of Pluralytics’ precision within easy reach,” said Co-founder and COO Rick Byrne. “We created a seamless user experience that gives writers the ability to supercharge their word choices for the strongest connection with their intended audiences and help them deliver messaging in the words and phrases preferred by their intended audiences. Very simply, we help writers work faster, edit smarter and know specifically how to drive results. With this Add-In, our technology becomes accessible to hundreds of millions of Microsoft 365 users.”
Pluralytics’ Microsoft Add-In enables writers to highlight text in a document and:
Current Pluralytics customers, who use its ValuesFinder™ software-as-a-service (SaaS) platform, will be able to create and select custom benchmarks – based on target audience characteristics – to score, edit, and even rewrite their content for best alignment to desired benchmarks. Pluralytics users see up to a 30% increase in language affinity with target audiences. For marketing customers, this has moved the needle toward deeper engagement at every messaging touchpoint in a customer journey.
About Pluralytics
Pluralytics is an AI-powered language science company. Its ValuesFinderTM SaaS platform and APIs power values-driven communications that connect with audiences. It identifies language patterns and matches them with people’s values by analyzing content across any channel and defining which consumer or employee segments a brand most aligns with — and why. With a focus on scientific precision, it generates language that resonates with more people and delivers measurable increases in engagement, all while ensuring companies maintain their unique brand voice. For more information visit www.pluralytics.com and try our demo.
Developers can access Pluralytics API Playground here: https://insights.pluralytics.com/api-playground
Contact
Rick Byrne
rbyrne@pluralytics.com
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Aletheia VP of Research Colleen Howell recently joined the WARC Podcast, “The Proven Power of Values-Driven Marketing,” alongside Amazon’s Head of Global Brand Planning, Chris Marchegiani. Together, they unpack new research showing how values-driven marketing delivers measurable performance lifts. If you care about why audiences choose—not just who they are—this episode is worth a listen.