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Case Studies


Fortune 500 Insurance Company

Personas Language Intelligence, Benchmarking & Optimization

Challenge

Fortune 500 Insurance Company Customer Insights group needs deeper insight on how values factor into key personas to ensure that messaging consistently delivers on values voice that will connect with target customers by product line.

Execution

Ingested and analyzed focus group transcripts and internal positioning documents by business line.

Developed & delivered customer survey and discussion tool to ascertain language patterns by persona.

Results

Three distinct persona values languages identified.

ValuesVoice™ Benchmarks set by persona to score content and messagingagainst before release to determine proximity to ideal values language target and access to optimization for values as needed.

Broad array of content evaluated and optimized to date.

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