Identify cost-effective ways to attract values-defined audiences and and convert them to completing Lumina’s racial equity self- assessment quiz. Create and validate a marketing and engagement funnel via a series of tests that identifies the most productive positioning, language selection, and targeting.
Applied ValuesFinder™ algorithm to target customers using data about brand affinities, interests, values, and behavior.
Developed ad positions with discrete audiences aligned to Pluralytics values-based audience definitions.
Ingested and analyzed all Instagram campaign copy to measure against target audiences.
Optimized creative for values-alignment with targets.
Targeted creative to custom values segments on Instagram and compared performance to baseline.
For every values-defined audience, values-optimized ad copy resonated most with its intended audience and outperformed the baseline in both CTR and in content downloads.
That’s the power of Pluralytics.
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