Use values-aligned language with a critical customer segment to increase click-through to video views as part of a social media ad campaign.
Use values-aligned language with a critical customer segment to increase click-through to video views as part of a social media ad campaign.
Applied ValuesFinder™ algorithm to build target customer segments, using data about brand affinities, interests, values, and behavior.
Set a ValuesVoice™ benchmark to measure campaign language against.
Optimized social ad creative to match values signals with target segment.
Ingested and analyzed all campaign copy to ascertain alignment with ValuesVoice™ benchmark.
Optimized ad creative for values alignment.
Targeted creative to custom values segments on Facebook and compared to baseline.
Pluralytics values-optimized copy resonated most with its intended audience and outperformed the baseline content.
Projected Campaign Impact:
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