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Case Studies


Fortune 100 Media Facebook Video

Promo Campaign

Challenge

Target and generate growth in click through to video views focused on a critical customer segment and values alignment to launch a new video product.

Solutions

Applied ValuesFinderT™ algorithm to target customers using existing research and data about brand affinities, interests, values, and behavior.

Applied ValuesVoice™ benchmark to optimized social creative to match values alignment with target segment.

Execution

Ingested and analyzed all Facebook Campaign copy to ascertain alignment with ValuesVoice™ benchmark.

Optimized creative for alignment.

Targeted creative to custom values segments on Facebook and compared to baseline.

Results

Pluralytics values-optimized copy resonated most with its intended audience and outperformed the baseline content.

Projected Campaign Impact

  • 144% Increase – CTR
  • 73% Savings in CPC

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